We stand by a set of principles that define us. Quality craftsmanship, customer satisfaction, sustainability, and community engagement are more than just words to us – they are the pillars on which our brand stands. While we cherish our traditions and the heritage that got us here, we also embrace the future with open arms. We continually strive to incorporate these values into everything we do. Since our inception in 1977, we've evolved, adapted, and grown while staying true to our core values.

We believe in giving back to the community that has supported us. Our initiatives, partnerships, and contributions aim towards creating a better world. From charitable efforts to sustainability practices, we aim to make a positive impact beyond our products. Upholding tradition, empowering livelihoods. Each purchase directly aids local artisans, preserving heritage, and fostering sustainable craftsmanship. Join us in giving back to the vibrant Pashmina community.